Decalogue

“The camera doesn’t tell the story, you do.”

Iván López

11/1/20251 min read

1. The size of your equipment or the brand of your camera isn't important: what's essential is your vision. Emotion precedes technique.

2. Simplicity is an act of resistance. Less is more…always.

3. Each shot is a trace we leave in time, a way to preserve memory.

4. We work with human beings, not fictions.

5. The unexpected, or what doesn't quite fit, can become the heart of a scene. We shouldn't strive for absolute perfection, but for truth.

6. Respect, listening, and empathy are part of filmmaking.

7. We let the images and the silences breathe. There's no rush when filming from a place of truth.

8. Cinema isn't manufactured: it's revealed in each take. Cinema isn't a commodity; it's an intangible value.

9. Creative freedom doesn't wait for subsidies, trends, or industry fads. It doesn't ask for permission either: it's born from impulse, from the need to tell stories. Cinema without filters or intermediaries.

10. We don't chase numbers, premieres, or red carpets, but rather strive for a free and necessary kind of cinema. Filmmaking is an act of faith, not a marketing strategy.